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How to Successfully Identify and Approach Your Ideal Customer While Navigating Red Tape

In today’s business world, success depends on more than just having a great product or service. To truly succeed, you need to identify your ideal customer, understand their purchasing habits, and navigate any potential obstacles, such as “red tape.” In our previous blog post, we discussed how to adopt a big-company mindset for success. Now, let’s delve into the specifics of identifying and approaching your ideal customer, or “fish.” To successfully target your ideal customer, you need to focus on four key areas: Responsibilities: Determine who holds influence over purchasing, who handles actual buying, and who has the power to

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Another Secret Revealed

In the last post we outlined the first secret to building a solid customer service plan and how to establish your vision for your business. Today we will discuss the second secret in elevating your satisfied customers to raving fans. It is imperative that you know what your customers want. Familiarize yourself with who your customers are and you will know better how to serve them. Demographics are extremely important here. An upper-class woman in her 30’s is going to have completely different expectations than a blue collar worker in his 50’s. You need to do the following four things

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Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: • The Technician • The Manager • The Entrepreneur All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This is usually the most visible

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Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success, direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high-priced, high-margin products/services. Here are the key steps to putting together a highly effective direct mail marketing program: List all benefits customers

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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